The company building framework for founders and business leaders

The B3 framework® is a simple yet powerful framework for company building, giving you everything you need to know build a brilliant business.

Learn more

Introducing the framework

Create a company that’s sustainable, resilient and performs consistently

The B3 framework® helps founders and leaders be confident they are creating a coherent and high performing business.

It is designed for businesses that:

Are aiming for or experiencing rapid growth.

Are undertaking mergers & acquisitions (M&A).

Need transformational change or turnaround.

Explore the framework

The craft of company building

A systematic approach to support business creation

The B3 framework® is used to systematically create and improve technology and digital businesses. It’s used by:

Start-up founders.

VC and PE investors.

CEOs, GMs and company leadership teams.

Implementing the framework

How to use the framework

A flexible toolkit

The B3 framework® can be used in a range of applications depending on the business context and goals. It recognises there’s no one-size-fits-all solution for building businesses and encourages genuine experimentation and adaptation.

Readiness to scale

Understanding how ready a business is for rapid scaling and providing a clear roadmap for addressing any blockers to growth..

Troubleshooting issues

Evaluating performance issues in a business to understand underlying causes and what needs to be done to fix them.

managementDelivering change

Helping understand how significant change can be delivered systematically, including in M&A transactions or major company turnaround situations.

Why choose the B3 framework®

Grounded in progressive practice

Developed based on more than 60 interviews with successful founders and investors during 2023.

Based on real experience

Developed by Simon Wakeman based on over 25 years’ experience in consultancy, agency, technology & digital businesses.

Free to use for any business

Released under an open source licence, the B3 framework® can be adopted and used at no cost by any business.

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Founders love the B3 Framework®

"One of the toughest parts of scaling is making sure you are focussing on the right issues and asking the right questions - the B3 framework has proven invaluable in helping guide our thinking and give structure to our actions.

The specific focus on helping us identify the right issues to focus on without being prescriptive on how we should solve meant that we could structure our thinking but also find the solutions that are right for us rather than try to force our business into tools or techniques that are not suitable."

Ronald Ashri, Chief Product and Technology Officer, – series A tech growth business

Dr Ronald Ashri

Questions? Need help?

Check out how you can get support using the B3 framework® now.

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The B3 framework® is a simple yet powerful company building framework for founders and business leaders.

You can distribute, remix, adapt, and build on the B3 framework® in any medium or format, so long as attribution is given through a link back to this website. Full license details here.