Why
Our superstars
One of the first building blocks for a scaling business is to be able to express why the business exists. It underpins everything that follows in the growth of the business.
Often this will be closely aligned with the original passions and motivations of the founder/s, although it may also reflect how the business has grown and changed since it was founded.
USEFUL RESOURCES
- Big Hairy Audacious Goal (BHAG)
- How to Define Your Vision, Values, Purpose and Mission Statement
- Lead Together – Purpose (chapter 6)
IF YOU READ ONE THING…
Do Purpose: Why brands with a purpose do better and matter more by David Hieatt
What
How
A scaling business needs to describe how it wants to exist in the future. There are lots of ways to do this such as describing a culture, values or behaviours.
The most effective ways are those that define the how in practical, accessible and usable ways – so that people across the business can assimilate the meaning and apply it to their work every day.
USEFUL RESOURCES
- Lead Together – Values, Principles & Aspirations (chapter 7)
- How to Define Your Vision, Values, Purpose and Mission Statement
- Do We Need Company Values in the Future of Work?
- Original Netflix culture deck
