Bringing ambition to life
The second layer in the B3 framework® – making a business – is about making deliberate choices about how the company will go about delivering its ambitions.
In start-up businesses it is common to rapidly iterate through multiple strategies and operating models until enough product-market fit is achieved. In established businesses, less frequent iterations are likely, although leaders need recognise external factors that may drive the need for changes.
The two components of making a business
Taking the foundational aspirations for the company and working out how they might translate into a viable commercial business.
